Market Temperature On The Rise

Real Estate Sales reporting by agents is often based on their personal experiences, and “feelings”.  It’s quite common that you’ll talk to a real estate agent and they will say things like “It feels like it;s getting busier out there”.

I’m sure I can fine anecdotal evidence and quotes from several real estate agents to support “busier market” statements.  The question is are these factual statements or subjective ones?

The Numbers:

2012 Red Deer real estate MLS® weekly sales v.s listings

 

Single Family Sales reported in February 2012 are up 35% in sales volume, up 52% in reported sales dollars, up 12% in the reported sale price and the days on market decreased 31%.

The short answer to the question is the market better would be… Yes.

I know you hear all the time “You Should buy NOW!!!” from real estate agents.  Based on current conditions, that statement is probably more true that it has been in quite some time.  Obviously if your personal financial situation is such that you can’t and it doesn’t make sense then don’t.  However what is the criteria for  “Now is a good time to buy?”

  • Sales Volume increasing
  • Price is no longer declining but looks like it has bottomed out or in initial stages of a climb
  • Interest rates maintain affordability
  • Economic and Employment Stability.

I’m no banker, and not an economist but I do believe that the economy in Central Alberta, Alberta and Canada is fairing quite well and our future is bright.  As for the interest rates, I can speak from personal experience and tell yo I’m much more happy with my new mortgage at 3.5% than I was when I first bought my home at 7.75%.  I’m seriously thinking locking in for 10 years is a smart thing to do if you plan on being there for that long.

How about price?

Well averages are a funny thing but they do show you where we’re at and where we are trending.  It appears to have bottomed out and trending up.

Sales Volume:

Volume is trending up as well.

What about reports of “multiple offers” and sales above list price?

Those are also true.  While there are actually not a lot of offers going above list price, we are seeing a list price to sale price ratio that is improving or moving closer together than we have in the past.  You can see in the above picture that in the last 30 days we only have 3 listings reporting a sale price above list price at (1.01, 1.02 and 1.03).

If you’ve been waiting for things to settle down and bottom out.  It looks like that’s happened and it is true the market is warming up from the cold depths of 2010 and 2011.

What more do you need to know?  Is the time right now to buy?

Patrick

@pgalesloot

Please note all stats are taken from the Central Alberta REALTORS® Association MLS® residential numbers only.

Does Your Business Need A Boot Camp?

In order to be succesful with my fitness goals I need to have

  • Have a goal.
  • It has to be meaningful, and attainable as well as all the other aspects of a “SMART” goal.
  • I also have to have a set schedule because life gets in my way.

The same is true with business goals and my success.  Have you ever had one of those days, weeks or perhaps years where you feel like your working but deep down you know that you’re not fully invested and striving?  Not for a lack of “wanting” but more of missing the execution with meaning.  Often this can happen after achieving success and you end up with “do it again?” or “now what?”.

I hit that zone in the fall with my fitness progress.  Due in part to an injury from completing a major goal of mine which was completing a half marathon.  It’s not like I wanted to or planned to gain weight and become slower, less agile and well fatter.  Those are just byproducts of not really driving for results but coasting.

Well you can only coast one way, and that is to a stop.  Once you take the foot off the gas you eventually slow down and grind to a halt.

I was persuaded by a friend to join SHRED at JDFT.  I can tell you at first I didn’t really want to.  However deep down I knew I had to kick my ass into gear because no one can do it for me.  So I signed up.  Did the initial weigh in, body measurements, fitness assessment test and committed to showing up 3 days a week, tracking my food consumption in a journal and being mindful of the caloric intake.  Sounds like fun doesn’t it “counting calories”.  It’s pretty simple thanks to an app on my iPhone.

We’re at the halfway of SHRED tonight and the results:

weight:  -5lbs

inches:  -5.25 inches

Crunches/minute:  +26%

Pushups:  + 13%

3 laps running: time decreased by 4 seconds.

So yes it is working.  If you need a proverbial kick in the ass to your fitness and well-being perhaps a SHRED or boot camp style program is for you.

Does your business need the same program?

When was the last time you looked in the mirror and said:  ”Ok enough of this same old same old crap, I’m kicking it into gear and it starts now”

What are those keys to success we can apply to our business from a fitness boot camp or SHRED?

  1. Commit to change
  2. Invest in the program and trust that the actions will produce results
  3. Track the details. (track your calls, count the leads, the hits, the contacts today and week)
  4. Push yourself a bit further each day.  Instead of calling 3 clients today call 4.
  5. Change up your routine.  The same old same old is where you are today, how’s that working for you?  Start at 9 am instead of 8:30.  Email instead of direct mail.
  6. Do the tasks you don’t like to do but you know they work.  Kind of like eating salad.  You know its good for you but you’d rather have fries.  For results you’d eat the salad right?  Think the same in your business.
  7. Ask for help and feedback.  Bootcamps have a coach pushing you and encouraging you as well as checking your homework.  Get a business coach.
  8. Go back to the basics, they always work.  Zumba may be the new fun exercise, but a skipping rope and pushups still work.  So does picking up the phone versus building your “facebook page”.
  9. Don’t dwell on the set backs, but celebrate the successes and improvements.

In need of a real estate sales boot camp?  Now is the time to put that into action.

 

Patrick,

@pgalesloot

Broker/Owner, and real estate/business trainer and coach.

 

Easy Step To Growing Your Business

Running your business often creates plenty of opportunity to sit at your desk and review emails, financials, market trends, and engage in social media.  However all that screen time could be hurting your business.  Here is one simple step to improving your business regardless if it is real estate or not….

Walk Around.

Managing your business by walking around is not new.  If you’ve picked up the The One Minute Manager by Ken Blanchard you may be familiar with the concept but never really thought of it as simply “walking around”.

Let’s put into action Walking Around for Real Estate Sales Associates:

  • Go see your clients in person has more impact than an email or phone call.  Remember they gain rapport and comfort in you by spending time with you looking at houses.  Often lengthy conversations and fun chats.  Reconnecting in person and reminding them you were their “real estate agent” and still are, will go a long way at building your referral business
  • Get off your butt at an Open House.  The agents that never sell the house at the open house or get a new client even though a dozen people came through are probably the ones sitting at the kitchen table staring at the lap top.  Make the most of your Open House and walk through the house with clients while allowing them the freedom to explore without feeling pestered (Biggest objection from agents). If you don’t ask questions how will you know what they like and don’t like about the house?  Key to finding them the right match.
  • You’re mobile as an agent.  Go to places where people you know work.  Say “Hi”, drop off some coffee have a brief conversation.  Model what some of the mortgage agents do.  Do you think it’s annoying when they come to the real estate office and drop off a basket of fruit or box of donuts?  No, if you’re like the people at our office you appreciate the kind gesture and the opportunity for a small friendly chat.  Go talk to the people you know where they work and leave a small gift not just your business card.

As a manager of any business the walking around and talking to your employees and providing feedback both constructive and positive is vital to the growth of your staff and your bottom line.  Make a point of getting up from behind your desk and walking around and talking to everyone in your organization at least once a day.  Talk to one person at least every hour.  You’ll be pleasantly surprised how this will keep you connected to your fine hard working staff.

Have you noticed that this works very effectively at restaurants?  Think back at your last great meal or service experience at your favourite restaurant or memorable dining experience.  If it was a positive one I’m certain that the dining experience had elements of the following:

  • Timely friendly greeting
  • Order taken with personality. They asked questions, were fun and passionate about the food or drink, or asked in a way that made you smile.
  • The manager came by at least once and asked how they were doing, is there anything that he/she could get you.  The great ones say more than “How is everything?” and mean it.
  • They didn’t forget about you.

It’s quite possible that the meal itself was not to your liking and they responded quickly to fix it and did so with genuine concern.  Funny how we will then accept the not so tasty steak as “it was alright” when an effort is made to ensure that is was better than that.

Some times it is easier to point out what not to do or don’t be like as those negative experience really stick.  Remember that bad meal you had or poor service?  What didn’t they do?  The response is probably … no one came by asked if I need something or cared to follow-up on how the service or product was.  The experience felt like a “transaction”.

Don’t let your clients feel like “customers in a  transaction”.  Don’t let your employees feel like you don’t care and that their input is not valued.  Walk around and talk to your clients, and employees regularly and you business will benefit.

 

Patrick Galesloot

On Twitter:  @pgalesloot

Re-calibrating Your Goals

With 2012 approaching November and December is the time to reflect on the current year and finalize your plans for 2012.  For real estate agents planning for their business is a challenging exercise for many.  Sitting down and mapping out future activity and plans is not as common as it should be.  For some reason it’s an area that gets neglected.    Typical response from those that do not plan are:

  • “I don’t want to be a pushy real estate agent, my business will come when it comes”
  • “I know what I have to do and when, I don’t need to set a goal, they don’t work”

Bah Humbug.

I’m a believer of setting out goals, and plans.  While it’s true we may not achieve all of them or reach them as high as we thought we would but at least we have a direction.  Not having a goal is like leaving on your family vacation with no determined direction of travel.  That doesn’t appeal to me at all, how about you?

Top recommendations for success in 2012? …Plan for it.

I think a business plan is similar to a weight loss or fitness plan in many respects.  The goal “I want to lose weight” is as specific as “I want to make more money”.  Ask your self which has more impact:

  • “I want to lose weight” or “I want to lose 10 lbs by June 1st”?
  • “I want to make more money” or “I want to increase my income from $75,000 to $80,000 (a 6.6% increase)”
  • I want to sell more houses this year or “instead of selling 12 houses I will seem 15 houses in 2012″
  • “I’d like to start running” or “i will run a 5 km road race in September”

The more specific you can be the greater the odds are in your favor that you will achieve the desired results.  The critic may say “I’ve done that and it doesn’t work”.  So what didn’t work?  You didn’t achieve the goal because why?  Was it to big? was it to new of an area? You weren’t committed?

Many of you know that I’m a pretty big guy weight wise, and I have been actively increasing my fitness level to achieve a weight loss goal.  Well I’m disappointed with my weight loss for 2011.  I had a follow-up visit with my doctor this week and a year later I actually gained a pound.  Yes I gained a pound.  Total failure, anger, disappointment and annoyance combined with frustration were my initial response and I’m sure you could sympathize especially if you have been following my activities.

I set a goal and I didn’t achieve it.  Oh woe is me?

That wasn’t the only goal I set.

  • Run 5km… check did that, until 2011 I never did that before
  • Run a 10 km race.  Yup, check that as completed.  I ran 5 km during training and the day of my 5 km race I said, heck I can run 5km lets see how 10 km goes.  Check
  • Bike 200 km.  Another first.  I signed up for the 2011 Ride to Conquer Cancer.  It is actually more than 200 km over two days.  Check that as done
  • Run a half marathon.  I must have been hoped up on endorphin or something when I signed up.  Any way I followed through and did it.

I increased my fitness level through out the 2011 year.  I’ve been more physically active than I ever have in the last 20 years I think.  Not a bad accomplishment.  Yet I gained a pound?

While I have much going in my favor towards my goal when I analyze what i have and haven’t done the answer is painfully obvious…

  • Following the Half marathon I was essentially in 2 months of rehab because that 21 km run did a number on my body and then some.  My activity level plummeted while my eating level remained the same or similar to the pre-race training eating levels.  Problem was I wasn’t burning calories like I was previously.
  • My food intake choices lack consistency.  I like to eat.  Unfortunately I like food that is not as “healthy” as it should be and I like it a lot

Bottom line is I didn’t modify my eating behavior as much as I should have consistently throughout the year.  The easy goal was to go to the gym today and work out for me.  The hard goal is to pack a lunch filled with vegetables, healthy snacks and limit my sugar intake.  I know I was a lot lighter in August and September, and I can see where I got off track.

How often do we in business work on the tasks and goals that are the easier ones?  We do them, we do them really well, we see bench marks that are great and commendable, but we ignore some of the tougher ones.  In real estate the tough ones are prospecting for business.  Going out and initiating conversations about real estate and nurturing those relationships.  The stereotypical real estate professional is one that dabbles in prospecting, dabbles in marketing campaigns, and has a sporadic business to match.  They may do well financially for them but they don’t leap to that next level.  How often do we get off track with our business plans.  We all do from time to time so it’s important to check in and re-calibrate once in a while.

If you want to leap to that next level you have to do the stuff that you don’t want to do, and often in business that means you have to be willing and able to do the stuff that others don’t want to do.  That is key.  No one wants to pick up the phone and call 100 people and ask for business, but the person that does will get some.  On the weight loss side of things… No One wants to count calories and set a daily or weekly meal plan, but the person that does will build a habit that leads to healthy choices and weight loss.

So what’s your plan or goal for 2012.  Remember to set them in all areas of your life.  This week grab a pen and paper and write down goals for 2012 in the following categories and you’re sure to have a bountiful and successful 2012.

  • Personal
  • Family
  • Business

Happy Holidays and all the best in 2012.  I’m presently working on being able to complete 42 chin ups, 42 pulls ups and 42 one arm push ups (21 per side).  Building a new house for the family in 2012, and saving for a new office space by 2014.  I have goals for all aspects of my life.  Some I need to add more to and be more specific.  Like 2011, if I don’t achieve them all that’s not the end of the world but an opportunity top refine and do better and leverage the positive successes I have had in other areas along the way.  I may not have dropped the pounds this year but I do know my pants are smaller, the clothes fit looser, and I can walk up a flight of stairs with ease rather than feeling winded.  Not bad.

 

Enjoy,

Patrick

on Twitter @pgalesloot

 

Mobile Real Estate

Android App for Century 21 Canada Real Estate SearchOur Century 21 Canada technology gurus rolled out our latest search App on the Android platform to complement the already popular iPhone App.

It’s pretty slick, in my humble biased opinion. ;-)

I have tried both as I have a Goggle Nexus One Android phone (now relegated to occasional use) and the latest iPhone 4S.  Yes I’m one of “those” tech junkies (please Santa bring me the just released Galaxy Nexus).  Regardless of which phone you do use our website www.century21advantage.ca and all of the sites at www.century21.ca are optimized for mobile.

Rather than go on and on about the latest gadget, I’m curious to know how many of you have used your phone or mobile device (tablet) to search for real estate.  Then if you have you used an app such as ours?

Have You used your phone or tablet to search for real estate?

 

Patrick

Are We Balanced Yet?

2011 has been a transition year for sure.  Coming off of string buyer market conditions we are beginning to see signs of balanced market conditions.  However we’re not fully there yet.  Not all price ranges are displaying the same market conditions and regionally the hyper local real estate markets are vastly different.  For now I’ll be focusing on Red Deer.

November 2011 is seasonally a slower month.  Typically residential MLS sales volume for Red Deer declines as we get closer to Christmas.  Majority of people seem to be content with being settled for Christmas.  However sales occur daily and monthly throughout the year and November is no exception.

November 2011 Red Deer residential MLS sales volume was 11.5% higher than the sales recorded for November in 2010, 126 and 110 sales reported respectively.  If your home is on the market and not in the sold category you may be saying “what gives?”.  Here is where the sales were according to price range:

If your home is priced around the $300,000 price point, odds are you’ve been getting some viewing activity.  That is certainly the busier price range.  Conversely if you have a home priced above $550,000 November was a test of patience as it was a quiet month for sales in higher end homes.

Last year compared to this year was a bit more balanced with sales in more price ranges, however the January 1st to December 31st sales for Red Deer 2010 was 1376 homes sold compared to November YTD 2011 numbers of 1479.  YTD sales for Red Deer residential have already surpassed 2010 levels and year over year Red Deer residential MLS sales have increased by 25.49%.

November versus November for Red Deer residential MLS sales looked like:

All Stats are compiled from the Central Alberta REALTORS Association MLS data.  As you can see above, both 2010 and 2011 have good volume, I like to see the total volume up as well as all price ranges.  The higher end ranges just don’t have as many buyers right now.

Is Red Deer balanced? Here is a closer look at the trend with New Listings:

Compare that to the Sales trend:

So in summary,

No we’re not quite balanced yet.  We are much closer than last year and headed that way.  Typically a balanced market is characterized by displaying listing to sale ratios 60 – 75%.  The Sales to Listing ratio trends the last few years has been:

It’s interesting to see the positive trend to finish the year.  A strong finish is god and typically sets the pace for how the new year will trend.  Are you still on the fence with your real estate purchase decisions?  It can be distracting to follow global economic markets.  Real estate markets are a direct reflection of the economy as without strong employment and wages house sales simply do not occur.

The impact of the economic downturn and the impact increasing listing inventory has had might best be seen as a linear chart like below:

Your Friend in Real Estate,

Patrick Galesloot

twitter:  @pgalesloot

Caller Display, Do You Answer?

Do you answer your phone?

How many times have you called a place of business and got the automated menu to select an extension of a person that isn’t there?  It’s awesome isn’t it.

If your in real estate, answer your phone.  It’s simple.  You’ve advertised your phone number all over the internet, the yard sign, the yellow pages and handed it out on your business card so why is it so hard to connect?

Maybe this isn’t you.  You do answer your phone, but do you:

  • Answer your email and respond via email when some one emails you?
  • Respond on Twitter to direct messages and mentions?
  • Respond to wall posts and messages on Facebook?
Simple business tips that to often get forgotten in our quest to be all over the internet and maximize our exposure.  The basic business tip to follow is respond to your customers in the manner or medium that they contacted you.  If you do that simple basic business skill of returning messages using the same medium you received them it is surprising how you’ll actually be seen as engaged, on top of it and thoughtful.
Recently I have had an interesting experience using Twitter.  My goal was to secure a table reservation for my wife’s birthday supper for our family of five.  I follow a number of local businesses in Red Deer because this is where we live, work and go out.  If you’re local, a business on Twitter I’ll probably follow you if I don’t already and chances are I’ll engage in conversation on Twitter with you, frequent your place of business if we build a rapport or you offer a solution to my needs.  I like to do business with people who I know.
Back to my Twitter experience, Restaurant A:
  • Public reply/mention to restaurant A requesting a reservation a week in advance for a party of 5.  ”Reservation recommended for Monday nov.28 6:30 for a family of 5 birthday? I’d like to book in plz”  No response.
  • Next day I send another reply/mention in the morning requesting a reservation for our party of 5, perhaps they got busy and didn’t see the mention in their timeline.  ”I’d like to reserve a table on Monday November 28th at 6:30 for 5 people. Can I do that?” More specific and direct, No response.
  • They follow me on Twitter, so I decide to send a direct message.  ”Not sure if you saw my request to book a table for 5, Monday November 28th at 6:30 doable?”  and well no response from them yet. :-( On Twitter you might insert #fail.
There maybe a logical explanation for them not seeing my attempts and getting back to me.  I’m not completely writing them off as a destination at this time but I have moved on to a different choice.  There are several fantastic restaurants in Red Deer.
Restaurant B:
I decided to be more direct with my request by sending a direct message to the folks at Redstone, in Red Deer @RedstoneRD on Twitter.  They are fairly quiet on my timeline compared to some other users, but they are consistent with their tweets.  They also include their website link in their profile http://redstonegrill.ca .  You may recall from my earlier post that I recommended that as a must, something Restaurant A also failed to include.
  • I DM’s the folks at Redstone “hey, can I book a table of 5 for Monday November 28th at 6:30 for a family birthday?”…
  • Response within minutes.  ”I’m not I’m the restaurant so cannot see reservation desk. please call 342 4980″
  • Second response via Twitter “Sorry I couldn’t help”
  • Great a reasonable response actually.  They could have also directed me to http://redstonegrill.ca where they have an online reservation system, their phone number and a link to the “Open Table” reservation app.
  • I called and booked in.  They answered the phone promptly and politely.
Was I expecting a reservation booked through Twitter?  No, but I was expecting a response of some kind.
The point is why are you on Twitter?
We all know it costs money, time and resources to solicit a new client or customer than it does to maintain existing clients.  We also know that our advertising is expensive and we can’t throw away opportunities or leads otherwise we just wasted our time and money and possibly even worse damaged our reputation.
What if instead of me booking a reservation at a restaurant, that was a buyer requesting to look at one of your listings?  Or perhaps it was a potential seller who would like more info on selling their home?  You’d probably be saying “I had better respond to that lead!”
Not responding to Twitter, Facebook or Email, it would be like advertising that I call you and you never call me back after I leave 1, 2 or 3 messages.   How many clients/customers would stick around and still want to look at that house with you if after 1, 2, or 3 calls to you went unreturned?
Answer your phone, your messages, your email, and twitter mentions and you’ll stand out for the better.
Patrick
On Twitter @pgalesloot

Increasing Traffic Through Social Media

How do I use Twitter for business?
How do I use Facebook for business?

As the broker/owner and manager/coach to 50+ real estate agents I get asked those questions fairly often.  First thing is there is no “right way” to Twitter or use Facebook.

There is NO right way to Twitter or use Facebook.

You’ll probably run into several people telling you that there is a certain etiquette or “how to” when it comes to Twitter.  Ask them to refer you tot he Twitter rules section.  There is none.  If you want to syndicate your blog posts and provide a link to drive traffic to your site and that’s all you do, then that’s just fine.  If the local twitter police think you’re not engaging in a “social conversation” and missing the point, then let them think that.  If your blog is engaging, and has thought provoking content your followers would probably be interested in knowing when you post something new.  Don’t worry about having to follow hundreds of other people and read the 1000′s of daily tweets.  You can certainly engage them on your Blog and that’s fantastic.

The same can be said for your Facebook page.  I might want to follow an artist or sport team and I certainly don’t expect them to friend me on Facebook and engage in a conversation.  I just want to know about upcoming events or a new release.  If that’s all the use those pages for or their twitter account, that’s fine.

How Can I Increase Traffic, if there is no right way?

That would probably involve a consultation of some level and seeing what you’re doing now and what you want to accomplish.  But some tips that might prove beneficial are:

  • Complete your profile and link to your website.  If I’m the type of user that prefers to follow local people and find out more about the people I’m following, then I’m going to read your profile and click on the link to learn more.  Short of that link to you’re Google Places or Profile Page.  If I were to tweet about my business and not include information on how to contact me or find my business as part of my “bio” or profile or on the links I post then why am I there?
  • Use your name whenever possible.  I just think it should be easy to identify that my name is Patrick and I’m a Century 21 agent.  The only reason I don’t use my full name on Twitter is because it is long.  Patrick Galesloot is 15 characters long, pgalesloot is only 10. I do state my name is Patrick or Patrick Galesloot in my profile though.
  • Post content for static page if on Facebook.  You don’t need to post content there multiple times during the day.
  • Post at different times of the day for the Twitter timeline to catch the “eyeballs”.  I recommend morning, noon and night or some combination like that.  We’re creatures of habit and have our routines of watching the news, reading emails or social media sites at regular times through out the day.  We can’t all be tuned in to Twitter or Facebook at all hours.
  • Don’t fret about hiring a designer for your professional Facebook page.  Most users of social media access them on a mobile device using an app.  Check out how those professionally designed pages render on a mobile handset before you spend hours and $$ to make it look the way you think it will.
The last piece of advice I tell my agents is “be your self”.  You don’t walk into a party, meeting, or club event and start selling so don’t be that way online.  You don’t meet some one and constantly push content at them all day long every day, don’t do it online.  The reality is we ask questions, we offer assistance and we listen.  We extend a handshake or helping hand long before we ask if you want to buy or sell our service or product so why would you be anything different online.  If your annoying online I’m probably going to think your annoying in person and not want to do business with you.

The Best Time To Move Is?

It should be no secret that the busiest season in Red Deer real estate is April, May and June.  The answer to the question then would be the second quarter of any given year, or is that merely the popular time and not necessarily the best time to move?

2011 closely resembles a typical Red Deer real estate sales trend:

What makes the best time to move the best time?  A number of factors influence such as:

  • Weather
  • Selection of homes to choose from
  • Economy
  • Work schedule
  • School schedule
  • Vacation plans
  • Interest rates
  • House Prices and Housing Costs rising
  • Political uncertainty
Let’s break it down.
  • Weather:
It sucks to be trudging through the snow when it’s -40ºC carrying boxes and furniture into your new home.  So it certainly makes sense that we’d want to move when it is warmer and dryer.  However if you’re hiring a mover and concerned about availability of a professional mover/moving company then the colder months just maybe better.  The seasonal volume dictates that movers are busier in April, May and June and the availability of movers becomes more challenging to secure.  Colder months just may be better if you’re hiring a mover.  Not to mention the easier availability of the do it your self moving options and possible price breaks.
Do you like mowing the lawn and the other landscaping that comes in the spring, summer and fall?  Selling during those times of the year may by stressful for you.  The pressure of having to mow the lawn, rake leaves, pull weeds, plant flowers and trim the hedges.  During the winter yard care is much simpler.  It consists of shovelling the driveway and sidewalk.  Other than that a fresh clean blanket of snow makes the yard look pretty darn good.
  • Supply of homes to choose from:
The spring brings for sale signs faster than dandelions some years, so there are certainly more homes to choose from.  Conversely their are more sellers competing to sell, which is bad if you are selling.  Increased competition in the sales department makes it harder for your home to stand out and puts increased pressure on price.  Colder months historically have lower listing volume, so as a seller you could benefit from a stronger price market.  Sellers are also more serious in winter months as the warm market months bring out some sellers that will only sell if they get their price.
  • Selection of homes:
More to choose from in warmer months historically.  It’s like going to the mall.  More variety to choose from, so buyer can take their time and chop around.  However the historical trend also bring out more buyers so the likelihood you could be competing for a house goes up, as do prices.  Builders tend to set their prices in the new year and that is really evident when the volume increase in the spring.  The decrease in supply deters buyers that are more casual in their intent, but those buyers in the colder months tend to be more serious.  They may be more apt to buy because the “have to” versus “want to” however the same can be said for sellers.
  •  Economy:

Economy may not seem seasonal but in a resource rich economy and country like Alberta Canada there certainly is a busy season and a busier season.  The most notable slow down in Alberta seems to revolve around “spring break up”.  That time of year when the ground is in unthaw mode and its to soft to travel into pastures, and back country as well as gravel roads.  This oil field slow down actually tends to be when both heads of the house are around for longer periods of time and able to make the decision fuelling many of the purchases and decions that mark the Spring market.

  • Work Schedule:

Besides echoing the content above in the economy section, work schedules get longer in warm months with many industries working later and more often while the sun shines and the weather is great.  There tends to be more down time in the winter in industries other than oil & gas to make decisions.  Based on “down time” colder months may be more suited to making buying decision that are not rushed.  **Caveat** unless you’re a hardcore hockey player/fan. :-)

  • School Schedule:

Typically parents will tell us they don’t want to move the kids during the school year, and/or they want to be settled before school starts.  However the largest volume of closed transactions happen April, May and June.  A “closed” real estate deal for us marks when the title is transferred and keys turned over for a move in.  So more people move in the spring and early summer.  That is during the school year, and in the middle of finals and graduation for many families.  Typically a busy time of the school year.  Cold months may in fact afford more free time than the spring months while the ideal months to move with school kids might very well be July and August.  The question may be is January less distracting time to move on your students?

  • Vacation Plans:

July and August are busy months in real estate especially compared to January.  IS it because we’re all going away in January or in the winter?  Not really summer tends to be more the vacation getaway months yet those months are consistently busier than October – February.  I don’t think vacation plans prevent sales it might speed the process up as the departure date approaches and stall things but if you’re planning on moving I don’t think that is a hurdle in most peoples processes.

  • House Prices and Housing Costs Rising:

Seasonally speaking housing costs rise in the winter with your gas/heat bill.  That should provide more motivation to secure a more efficient home to heat and operate.  House prices rise in the spring and new year.  Historically this seems to be the case as the volume of sales in April etc… set the pace or tome of the rest of the year and the reasonable price expectation of the market.  It also marks when home builders are busier with increased orders for new homes.  The increased activity also results in an annual price increase set by the builder and developer.  the increased demand for construction supplies also increases the building costs.  If people are not buying as much construction materials then we should see suppliers looking to move product and offer incentives for their saes to pick upo in the colder months.

  • Political Uncertainty:

I don’t think this is that big of a deal in Canada.  Given elections here don’t fall on any set scheduled date.  We certainly semed to have gone to the election polls regularly over the last 5 years.  Hoever each change or potential change does slow things down as we wait and see how things may change.  If you think that political change can’t “really” impact real estate and the economy here in Alberta then you need to talk to some one who lived and worked here in the 70′s during the “national energy program”.  That had a huge impact on Alberta real estate and teh economy.  Most recently their was a change in the Oil & Gas royalty program in Alberta which slowed growth in that indutry and changed market bench marks which impacted employment as well as income.  Global economy is still changing and the US economy has certainly hurt us since 2008 in many respects.  Is the worse over there and will that impact us?  That might be more reason to sell now, and buy now with a locked in fixed rate.  We know interest rate and financial market conditoin now.  A downturn may last a year or two, but of you lock in now you have secured your housing costs at low interest rates for the next 3- 5 years.  Not a bad idea.

It seems to me that now or during the colder months may be the better time to buy or sell real estate.  So why is it that isn’t reflected in annual real estate volume?

What do you think?


Patrick

 

Three Fired Guys

As the story goes, Three guys who worked for Upper Canada Brewing were fired when the brewery was purchased by Sleeman’s. The three guys decided to open a brewery of their own and call it “Three Fired Guys”. Sounds kind of cool, but along the way it was renamed to Steam Whistle Brewing. The legacy of 3 Fire Guys can still be found on each green bottle of Steam Whistle Pilsner as you will find an engraved “3FG” near the bottom.

That is one of the fun facts and pieces of history you get at the Steam Whistle Brewing Brewery Tour.
Steam Whistle Brewing is located in the historic Train Round House that used to service Steam Engines and is located down by the CN Tower and Rogers Centre.


Unlike many other breweries that make more than one kind or style of beer, Steam Whistle Brewing focuses on making one beer, they call Premium Pilsner.  I took the tour of the brewery and learned about the process, and the ingredients and some of the intersting fun facts.  I encourage you to do the same.  Short of that, stop by your local liquor or beer store, grab a bottle opener and enjoy.

Enjoy,

Patrick

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